Two Builders. One Mission.
Driving Africa Digital Services Limited was founded by Isaac Nnamdi and Sarah Effiong - two leaders united by a shared vision to build technology that solves real problems, creates opportunities, and improves everyday life across Africa. Together, they are building Drift247, a customer-first mobility platform created for the realities of everyday movement in Nigeria and designed to grow across Africa.
Our Mission
To build digital products that solve real problems for African users, starting with reliable, comfortable, and customer-first mobility.
Safety
Our Priority
Trust
Our Foundation
Our Vision
To become one of Africa’s most trusted digital product companies, creating solutions that improve how people move, connect, and access everyday services.
The Values We Live By
Customer First
Every product decision starts with one question: is this safe for our users?
African-Centric
We build for Africa’s realities, not imported assumptions.
Trust
We operate with transparency, care, and accountability across our users, partners, team, and communities
Reliability
We build products people can depend on, especially in markets where consistency matters.
Excellence
We build with discipline, quality, and long-term ambition. (if there’s enough space)
Meet the Founders
Two builders. One mission.
Isaac Nnamdi
Founder & Chief Executive Officer
Isaac Nnamdi is the Founder and Chief Executive Officer of Driving Africa Digital Services Limited. Passionate about business, leadership, and solving real-world problems through technology, he founded Drift247 with a clear vision: to build a customer-first mobility platform that is safe, dependable, and designed around the everyday needs of people across Africa. As CEO, Isaac leads the company's vision, business strategy, partnerships, and long-term growth from the United Kingdom. Guided by his personal philosophy - Build with Purpose. Lead with Love. Serve with Excellence. - He is committed to building technology that improves lives, creates opportunities, and contributes to Africa's future.
Sarah Effiong
Co-founder & CTO
Sarah Effiong is the Co-Founder and Chief Technology Officer of Driving Africa Digital Services Limited. As an experienced software engineer and AI specialist, she leads the company’s technology strategy, engineering execution, and product development. Working closely with the engineering team, Sarah helps transform ambitious ideas into scalable, secure, and reliable technology products. Her leadership supports the development of Drift247 and the wider technology foundation of Driving Africa Digital Services Limited.
The Driving Force
A lean, focused team building something meaningful for Africa.
Douglas Emmanuel
Lead Mobile Engineer
Akinbayo Clinton
Backend Engineer
Stella Effiong
Cybersecurity Engineer
Abubaka Abdulsalam
Frontend Developer